INSTAGRAM 101 - PART 9/18

 Is Instagram Guides For You: How To Choose The Right Kind of Post?

Facebook Integration

It is also important to note the integration with Facebook. Facebook owns Instagram and there is the ability to cross share posts from Instagram to Facebook. However, at this stage, you can only cross share your feed posts and your stories from Instagram to your Facebook account. It is important to know the social media usage for your target demographic in order to ensure that your posts are being posted on the most effective platforms. Brands on Instagram receive up to ten times more engagement than on Facebook, even for the same image.

Instagram is expected to account for nearly a third of facebook's ad revenue, and more users tend to advertise on Instagram than Facebook because they find that the reach is better.

Returning to Guides

In essence, there is an abundance of features that you can use, and the one that is best presently may not always be the one that is best. It is important to continue to be unique, you think outside the box (or grid!) and create content that is best suited for the type of post that you are using. So, we return now to Guides.

As you can see other Instagram features are able to supplement and benefit your use of Guides, dramatically changing the content planning process.

Now that you understand the differences and the benefits of different types of posts available to create on Instagram, you will be able to choose which type of post is best for your type of content.