Is Instagram Guides For You: How To Choose The Right Kind of Post?
Instagram stories
Stories, a feature first coined by Snapchat, are not permanent posts. Before scrolling through their feed posts, users will be confronted with the Stories banner at the top of their home feed. They last only 24 hours at the top of your followers’ feeds but can be highlighted and saved on your profile for longer as well. They are a great way to keep at the top of your audience's mind (as well as at the top of the feed) by posting snippets of your day, and as well as drawing attention to new content.
Stories can be a new photo uploaded from your camera roll or even a blank slide with text. Additionally, you can share feed posts (as well as Reels, IGTV videos, and Guides) to your Story. You can share other user’s posts or stories that you are tagged in. This is a great way to utilize user-generated content, as well as making your audience feel special and included in your brand by sharing the posts they create about you.
Stories can be a great way to share additional content as well as drawing attention to particular posts. You will likely end up sharing your Guides in your Story in order to bring your audience’s attention to it (although we will discuss promotion later in this article)
Your stories will need to be well designed and creative. Make use of tagged locations and the other features are available with stories in order to make them look professional and fun. Taking advantage of the gifs, location tags, polls and stickers is the best way to grow your Story viewing. There are nearly 500 million stories posted each day, which means there is a lot of competition for your followers’ attention. More than half of Instagram users are more interested in a brand after seeing it in an Instagram Story. Therefore, utilizing Instagram stories is a great way to drive traffic.
Adding Highlights to your profile is an effective way of continuing to draw your audience’s attention to particular elements of your brand. You can add numerous highlights, sort however you wish (though the one you edited most recently is the first to show), and arranged however you want. You get to choose a cover picture for your highlight as well as a text name that is also displayed. For example, many brands choose to do a “FAQ” highlight that explains elements of their business. you could also do a “customer” highlight which shows the best of your customer’s pictures that you have shared to your Story.
There are many uses for Instagram Stories, and they are not a feature that should be overlooked.
Reels
Seemingly inspired by TikTok, Reels are another recent feature that users love. Reels are a way to create short videos; sometimes done in one take, but often including audio and snappy editing and transitions. Reels run from 15-30 seconds.
Reels can be shared to your main Instagram feed. This is a huge benefit for them because many people choose not to engage with the new features and Explore Pages dedicated to them. By integrating them into the main feed it is easy for users to interact with Reels, without having to go out of their way to do so.
The Reels feed also differs from the regular feed. On their regular feed, with the exception of sponsored posts, users only see posts and stories from accounts that they follow. Whereas, the Reels feed, also shows popular, trending, and suggested Reels all in one place.
As Reels are shorter and tend to be more informal, you can create unique and quirky content that showcases your personality and adds variety and depth to your brand.
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