Intro
Do you have what it takes to become a successful entrepreneur?Starting From Zero by Fred Lam challenges the conventional idea that you don’t need to have a lot of money, a fancy college degree, or any previous experience to build a wildly-profitable online business.Fred believes that everyone has the capability to become an entrepreneur. He came from a humble background working as a dishwasher. Knowing he wanted more from life, he ventured into the online business world. Along the way, he discovered the incredible 5-Step System.This book reveals Fred’s 5 Step System and breaks down each step on how to build an eCommerce website from the ground up. From establishing a brand to generating online traffic and scaling up a store to the millions, Fred lays out the foundation and strategies for any aspiring entrepreneurs to get started.Today, Fred continues to teach and inspire thousands of students around the world with his book. A few of his students even became millionaires, and countless 5 to 6-figure earners themselves using the exact 5-Step System. This book will change the way you think about yourself, your career path, and even business opportunities you never thought was possible.
What is Starting From Zero about?
It is a book that explains the basics behind making money with an eCommerce business… specifically a drop shipping company.
eCommerce (or electronic commerce) is basically when someone sells a physical product online.
The biggest benefit of dropshipping is that you don’t need to own any stock until you make a sale.
The book will take you through the 5 step system to success that Fred Lam has personally used.
What's the 5 step System to Success?
Fred makes the system sound easier than ABC…
- Store creation
- Inventory Arbitrage
- Targeted Visitors
- Profit Multiplier
- Rinse & Repeat
The book goes into more detail about what each step involves.
1. Store Creation
Fred will show you how it’s possible to set up your website store in minutes. There are a lot of screenshots in this section to show you what to do.
2. Inventory Arbitrage
This is where dropshipping beats previous forms of eCommerce stores. It’s possible to set up without owning any stock or physically shipping anything yourself.
This section particularly mentions one strategy and one place you need to go.
Spoiler alert- it’s Facebook advertising!!
The book goes into more detail about how to do this effectively but you’ll really need the upsells to learn the most about this section.
4. Profit Multiplier
This part of the book will show you how to scale and ask your customers for more money whilst providing real value. In marketing terms, this is called a sales funnel, and funnily enough, this book is actually a sales funnel for Fred Lam.
- It also shows you some alternatives to multiply your profit:
- How you can create micro-niche websites
- How it’s possible to sell your website
- Mentions it’s possible to outsource things too
Again it kind of skims over this topic though.
5. Rinse & Repeat
Either create a new one or scale it up.
Simples!
Once you can use the 5-steps effectively there’s nothing stopping you from.
Who is behind the starting From Zero?
A young visionary who quite literally went from rags to riches; Fred Lam is the Founder and CEO of iPro Academy, Zero Up™, Water Liberty and several other ventures. All combined with the purpose to empower individuals with online business opportunities.
Fred Lam started off as a dishwasher to generating $40 million in revenue through his ventures. Backed by his best-selling book, The Traffic Trilogy, online marketing is the core of Fred’s entrepreneurship; the success of his students and businesses proves his methods have worked time and time again.
Today, Fred teaches people how to create their online e-commerce businesses in a carefully, easy-to-follow, step-by-step process. Most importantly, he guides how you can maximize and grow your profits through online marketing. What brings him the most joy, is knowing some of his students today, have generated more than six figures and even seven figures online.
Fred believes in the power of giving back. One of his businesses, Water Liberty, have been working with two charities. One of them, charity: water since the summer of 2014 to complete a water project in West Bengal, India, building two wells for a community of 400 people. And the other, Trees for the Future. As of June 2018, over 175,761 trees were planted, and the numbers are still growing every single day.
Fred’s goal is to empower 100,000 new online entrepreneurs through his online courses and speaking engagements.
What's the Real Price and What does it Include?
As you can probably tell from the price of the book it’s not where it ends!
Yes, it’s possible to get your dropshipping business up and running purely from reading the book. However, you will need to spend a lot of time and money on trial and error with things like Facebook advertising (to drive traffic to your store) and how to systemise things properly.
This is why the book leads onto some other courses you can purchase from Fred Lam (aka upsells).
Here are the upsells that Fred Lam has in place:
- Front End: $1.99 Audiobook
- Order Bump: $27 – B.S. Framework 6 Step Guide
- Upsell 1: $147 – eCompreneur for 90 days then $49/mo
- Downsell 1: $1 trial 7 days then $49/mo
- Upsell 2: $197 – Masterclass Training
- Downsell 2: $79 x 3 months.
As you can see the total investment after 3 months is well over $440.
Pros & Cons
Pros
- Real testimonials
- Show you how Fred Lam made money from eCommerce
- A genuine way to start an eCommerce business
Cons
- Upsells and monthly payments make the training quite pricey
- eCommerce businesses can be quite expensive to set up effectively
- Screenshots in the book become outdated very quickly
Conclusion
If you are new to e-commerce store selling, and looking forward to earn lucrative income from this business, then I must recommend this eBook for you.
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