INSTAGRAM 101 - PART 15/18

 

Creating Different Types of Instagram Guides

Ideas

In order to get the inspiration flowing, here is an assortment of ideas of Guides that you can create. It is important, of course, to create unique content. You should not be copied, or capitalizing from other user’s posts, without putting in the work yourself. Do not just repost and steal content from other accounts. Make sure you have your own unique twist and commentary, and it might even be worth reaching out to other creators to ensure that you have their permission to share. They may even have further information or recommendations that they are happy to share and end up building a partnership or collaboration with you.

In terms of video content, the most popular kind of content is “how to” tutorials. While the Guide is obviously not video content, you can still apply principles or other elements from popular content to your Guides.

“How to” Guides are a great way to share DIY ideas or information on how to do certain things.

Sharing a recipe, or collection of recipes is a great use of Guides. You could share your own, or others based around a theme, for example; “best vegan cake recipes” or “easy one-pot pastas.” This is a great way to add detail to your own recipes or share an assortment of your favorites.

Create a list of your favorite home décor inspiration, pieces or accounts to create a Guide to your favorite home decoration pieces and expose new artists.

Using posts by other influencers or celebrities, you could create a “lookbook” of trends and popular fashion—also including the stores from which you can purchase them.

Create lists of “essentials” or “must-haves.” These can be collections of your favorite items for certain occasions, for example, “summer essentials” or “back to school must-haves.

A simple “my favorite x.” Sharing a random collection of your favorite things is great for people with a personality-orientated brand. Audiences love to connect with their favorite accounts and love what they are loving.

Travel ideas Guides will surely grab your audience’s attention. Create Guides to your favorite places in particular cities; from restaurants to attractions to insta-worthy photo spots—these are sure to go down a treat.

In terms of information, collating many useful resources has never been easier. Informative infographics are on the rise, so creating a Guide of the best ones on a particular topic is a fantastic use of the feature.