What you need to know about Facebook Live

There is no bigger social media network than Facebook; they have around 2.7 billion users and every month they receive around 25 billion visitors. With Facebook it should be fairly easy for you to find potential customers for your business.

Streaming live events are very popular and in 2016 Facebook introduced their Facebook Live platform. It is easy to use the Facebook Live platform to promote your business and share details of the products and services that you offer.

Facebook Live is a very good tool for businesses to use to get the word out about what they are able to offer. Despite this, very few businesses take advantage of this great tool. Although there may be a lot of reasons why this is the case, they really are depriving themselves of an excellent promotional opportunity.

Facebook users really like live events. After your life event is finished Facebook will publish a recording of it as a post on your Facebook page. This means that you can promote your events video after you have recorded it.

Not everyone is going to be able to attend your live Facebook event when it happens, so it is important that you can follow up with other people that miss the event so that they can watch it and benefit from it. During your Facebook Live event you will have the opportunity to promote a product or a service that will be of benefit to your audience.

Facebook has made a number of changes to its algorithm to ensure that Facebook Live events are prioritized in individual newsfeeds. This means that you have a much greater chance of your live event being discovered then you would've done before

Can Facebook Live really benefit your business?

Facebook Live can certainly be of benefit to your business. People prefer to watch videos then read blocks of text, and live videos are a lot more popular than prerecorded videos. Facebook gets millions of video views every day and only YouTube gets more. This makes it a great way to promote your business.

Studies have shown that Facebook Live events have higher engagement levels then prerecorded video. A Facebook user is 3 times more likely so watch a Facebook Live event than a prerecorded video. Users are five times more likely to view a Facebook Live event than they are to respond to a standard image and text based post.

Access Facebook Live on any Device

If you have a desktop or laptop computer you can use the Facebook Live platform. You can also use Facebook Live if you have an iOS powered mobile device or an Android powered mobile device. This means that if you have a smart phone or tablet that uses these operating systems, Facebook Live is available to you.

There are Facebook Apps available for both iOS and Android mobile devices. From within these apps you can use the Facebook Live platform. For the latest versions of these apps, look in the Apple Store or the Google Play Store.

All you need to use Facebook Live on your desktop or laptop is an Internet browser such as Chrome, Firefox or Opera. It is easy to get started and you can schedule your Facebook Live event to take place up to a week in advance.

Facebook Live is a great way for you to drive more leads and sales for your business. Live video is extremely popular and will remain so for years to come, so if you do not currently include Facebook Live as part of your marketing strategy then we encourage you to include it.