Take Facebook Live Seriously

A lot of businesses have experimented with Facebook Live but have not taken it seriously and ended up with some very poor results. It is very important that you produce the very best Facebook Live events that you can to give your audience the right impression of your business.

Nobody wants to look at a Facebook Live event that has poor quality video or poor quality audio. Facebook users will also not want to stay with an event that has not been planned properly and just seems to be off the cuff. So in this article we will show you how to take your Facebook Live campaigns seriously and get the best results possible.

Invest in the Right Equipment

It is possible for you to use your phone or your tablet device to host a Facebook Live event but this is not something that we recommend. While it is true to say that modern mobile devices do you have good quality video recorders in them, the microphones used are not usually of high quality.

Another problem with using a mobile device is that unless you have some kind of tripod or stand you will have to hold your smartphone or tablet in your hand while you are recording. This is not ideal because it is going to create a shaky video.

Some people will tell you that you can use the webcam and microphone in your laptop for a Facebook Live event. We do not advise that you do this because the quality of webcams and microphones in laptops tends to leave a lot to be desired.

It is worth spending a few dollars on an HD quality webcam and a good quality USB microphone so that you can produce a high-quality Facebook Live event. If the video quality or sound quality of your Facebook Live event is poor, your audience will not stick around for very long. For the sake of spending a couple of hundred dollars you will lose all the advantages that a Facebook Live event can bring to you.

Plan your Facebook Live Event

Even if you are an expert in your niche and a very confident individual we would not recommend that you try to create a Facebook Live event off the cuff. Your audience will not appreciate that you have not planned your event in advance.

Think about what you want to achieve with your Facebook Live event. Do you only want to hold one event or create a series of events? It is always best to provide a structure to your events so that they flow properly and your audience will remain fully engaged.

It is not necessary to create a full script for your Facebook Live event. Reading from a script when you are live on camera can look very unnatural and this will be noticed by your viewers. What you can do instead is create a list of items that you want to cover during your event and use this as a prompt to make sure that you don't forget anything.

Always remember that you are presenting your business to your audience with all of your Facebook Live events. It is essential that you make a good impression with each event. If your Facebook Live event is a low quality, unplanned shambles then your audience are not going to take you seriously.